The Public Should Be Politically Proactive, Says Paul Allen PR
Politics is not as easy as it may seem. While smarty-pants radio hosts and every Tom, Dick and Harry on a barstool have a lot to say about how the country should be run, it is not that simple once you are in the driving seat.
People have to get down to business
Merely sounding off in the media does not solve much where the government is involved. To affect genuine change, commitment and patience are vital ingredients, as is knowledge and the determination to stand firm until the end. The government is of the people, by the people, for the people — this is the very foundation of a democratic state. This is why a strong democracy requires people stepping forward to help form and model the government, ensuring it looks after the needs of its people. To stand quietly and only have something to say when things go awry is simply not sufficient. The more individuals, organisations and groups become proactive in influencing the government in a positive way, the more the democracy will improve.
Good people, doing good work
Despite corruption scandals being rife through Irish political history, there are those who are working very hard for everybody — and they include individuals, companies, NGOs and charitable organisations. These people are playing an active role in helping the government to become more efficient and successful in leading the country. Not everybody should be cast in the same light as the likes of Frank Dunlop and others who have tarnished the reputation of Irish lobbyists. Partnerships between organisations and lobbyists can help affect positive change.
Helping shape the future
For example, Paul Allen PR worked with the car industry on an intensive lobby campaign that helped affect position change. The mission of the campaign was to help the Society of the Irish Motor Car Industry (SIMI) to lobby for the Car Scrappage Scheme to be lengthened into the year 2011. Even though we experienced a time of economic chaos, we ensured that the information was clearly and concisely presented – and that it was heard. During this time the Irish motor industry was declining because of falling sales and a trend in downsizing cars, in an effort to save on taxes. The extension of the Car Scrappage Scheme was to be a way in which revenue could be raised for the government during this difficult time. The appropriate government workers and officials were met and the impact of the scheme on improving the job market was explained. The likelihood that governmental revenue could be generated with the extension was also highlighted. Long and arduous conferences were held and companies in the motor industry did their share by communicating with their TDs and ministers. In the face of the global economic slump, we placed emphasis on keeping everything running from day to day while exploring methods of getting the books balanced. Our objective was to create a positive connection with all the current working governmental constituents, instead of getting distracted with the broader political drama.
Paul Allen PR is geared for success
After many discussions, everybody agreed that lengthening the scheme was not only an excellent proposition, but also something that was practically achievable. It is always great to get good feedback, but getting positive results is what is ultimately important. All our efforts were rewarded in the end. After the budget was published, SIMI announced that the Scrappage Scheme would continue until the end of June. This gave drivers a discount of over €1,250 on the cost of a new vehicle while also establishing increased revenue and work opportunities in the motor industry. Over 3,000 new job openings and an additional 150 apprentices were recruited during that year because of the scheme. At Paul Allen PR, we believe that this sort of proactive approach is what makes a democratic state, and that everybody should be more hands-on instead of sitting back and leaving decision-making to those in control.
This blog was originally published on www.prireland.com