Ireland’s political campaigns are stuck in the Dark Ages

Politicians in the United States and UK are reshaping how they interact with the public through social media. Their Irish counterparts however, are deeply rooted in the traditions of the past.

Hilary Clinton launched her campaign this week with a minimum of fuss, no media circus nor circling of PR heavyweights. It boiled down to a tweet and a YouTube clip.

On the surface the campaign appeared to be missing the usual political fan fare, but behind the scenes a social media blitz went into overdrive.

Ireland Election

Continue reading

Paul Allen PR Advocates the Importance of the Message Instead of the Media

Paul Allen discusses the way media has changed recently and the importance of the message, instead of the media.

It’s the Message Matters, Not the Media

When it comes to successful communication, traditional means are no longer the be-all and end-all. According to Paul Allen PR, the media as we know it is on its way out. Listeners, viewers and readers are turning to other suppliers for their daily dose of news instead of the radio, the television and the newspapers.

ball-142738_640 Continue reading