Politicians in the United States and UK are reshaping how they interact with the public through social media. Their Irish counterparts however, are deeply rooted in the traditions of the past.
Hilary Clinton launched her campaign this week with a minimum of fuss, no media circus nor circling of PR heavyweights. It boiled down to a tweet and a YouTube clip.
On the surface the campaign appeared to be missing the usual political fan fare, but behind the scenes a social media blitz went into overdrive.