Suarez Brand to Take Greater Bite of the Market

Having his reputation torn to shreds by the media is not expected to hurt Luis Suarez’s popularity among publishers, still hoping to associate themselves with one of the most infamous figures in sport, writes Paul Allen.

His reputation off the football field might be in tatters, but Luis Suarez is still in high demand among companies clamoring to be associated with one of the hottest, if not controversial, sporting figures in the world.

If you gave Alf-Inge Håland the choice of tangling with Suarez or Roy Keane on the field, you wouldn’t have to wait long for an answer.


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