Is Ireland’s Traditional Media Doomed to Fail?

Is Ireland’s Traditional Media Destined for Failure?

2015 is shaping up as a landmark year for Ireland’s media. But have the aging contenders fallen too far behind the play to keep up?

RTE’s Brian Dobson stated that it was a potent mix of “risk and ratings” that saw our national broadcaster “devour good editorial practice.” This ‘slip’ ended in the Fr Reynolds’ libel case while also igniting the largest crisis of conscience that RTE has ever witnessed.

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Dobson cites the broadcaster’s appetite for “edgy” journalism as the problem, and they’re not alone in this boat. All traditional media are competing to win the consumer amid the boom in digital media. And, just like fathers trying to act hip at their teenager’s party, it can be awkward to watch.

If it’s tough to survive as a broadcaster right now, it’s much worse off in print media land. Ireland’s major newspapers are adopting an ‘evolve or die’ approach to avoid losing it all.

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People Should Help Shape the Government

The Public Should Be Politically Proactive, Says Paul Allen PR

Politics is not as easy as it may seem. While smarty-pants radio hosts and every Tom, Dick and Harry on a barstool have a lot to say about how the country should be run, it is not that simple once you are in the driving seat.

People have to get down to business

Merely sounding off in the media does not solve much where the government is involved. To affect genuine change, commitment and patience are vital ingredients, as is knowledge and the determination to stand firm until the end. The government is of the people, by the people, for the people — this is the very foundation of a democratic state. This is why a strong democracy requires people stepping forward to help form and model the government, ensuring it looks after the needs of its people. To stand quietly and only have something to say when things go awry is simply not sufficient. The more individuals, organisations and groups become proactive in influencing the government in a positive way, the more the democracy will improve.

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