Paul Allen discusses the way media has changed recently and the importance of the message, instead of the media.
It’s the Message Matters, Not the Media
When it comes to successful communication, traditional means are no longer the be-all and end-all. According to Paul Allen PR, the media as we know it is on its way out. Listeners, viewers and readers are turning to other suppliers for their daily dose of news instead of the radio, the television and the newspapers.